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NYSE Liffe launches equity options on D.E MASTER BLENDERS 1753
Amsterdam – 9 July 2012 – Today trading in individual equity options on D.E MASTER BLENDERS 1753 N.V. (DE) shares started on the Amsterdam market of NYSE Liffe, the European-based derivatives market of NYSE Euronext (NYX). The introduction of the options follows the recent listing of the coffee and tea company on June 12, on the Amsterdam market of NYSE Euronext.

Michel Cup, CFO of D.E MASTER BLENDERS 1753, said: “We are pleased with this option listing. This moment marks a completion of the activities around the spin-off and a successful start as an independent company. The new listed options complement our listing and contribute to the liquidity of the shares. The Amsterdam exchange thereby has the perfect combination of a strong cash and derivatives market where many retail investors are active.”

Alan van Griethuysen, Business Head Benelux and Asia of NYSE Liffe said: "The introduction of the D.E MASTER BLENDERS 1753 options is a logical next step following its successful listing. The Dutch retail investors are among the most active investors in Europe. Together with the many Liquidity Providers who maintain the market, this ensures that the Amsterdam market of NYSE Liffe is highly liquid. The new options are a good addition to the range of highly traded options on our Dutch shares.”

These new American-style options (ticker symbol: DE) will expire on the third Friday of the contract month and will have initial lifetimes of one to twelve months. Each option will represent 100 shares in D.E MASTER BLENDERS 1753 and will be cleared via LCH.Clearnet SA. Liquidity in the options will be supported by Liquidity Providers All Options International B.V., Kemp Trading B.V. (Nino Options) and Scrocca Option Trading B.V.

Today the company celebrated the new option listing by opening the European market at the Amsterdam exchange of NYSE Euronext. CFO Michel Cup officially marked the start of trading in the options, accompanied by NYSE Euronext and Liquidity Providers. The proceeds of the first trade will benefit The Oranje Fonds, a Dutch endowment foundation.

In the first 6 months of 2012, 62 million individual equity options were traded on NYSE Liffe, which trades futures and options on more than 1,100 leading European and US stocks.

For more information:

NYSE Euronext Amsterdam
Rineke Reitsma
+ 31 (0) 20 550 4110

About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company's exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext's equities markets - the New York Stock Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca - represent one-third of the world’s equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world's second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index. For more information, please visit:

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