Amsterdam, Brussels, Lisbon, London and Paris – 12 June, 2012 -Shares in D.E MASTER BLENDERS 1753, the Coffee and Tea business spin-off of Sara Lee Corp. opened for trading on NYSE Euronext (NYX) in Amsterdam today under the ticker symbol “DE”.
D.E. MASTER BLENDERS 1753 is a leading, focused pure-play coffee and tea company that offers an extensive range of high-quality, innovative coffee and tea products that are well-known in retail and out of home markets across Europe, Brazil, Australia and Thailand. D.E MASTER BLENDERS’ brands have a strong heritage in the coffee and tea industry, and the company possesses a portfolio of well known and trusted brands with leading positions in key markets.
The shares of D.E MASTER BLENDERS 1753 began trading on an “as-if-and-when-issued/delivered” (AIW) basis, which means that investors may purchase or sell D.E MASTER BLENDERS 1753 shares on the regulated market of NYSE Euronext with LCH Clearnet assuming counterparty risk and with initial settlement of trades on 9 July 2012.
NYSE Liffe, the Europe-based derivatives business of NYSE Euronext, will add options on the shares of D.E MASTER BLENDERS 1753 to its highly successful range of equity option classes. The options will be introduced on the Amsterdam derivatives market of NYSE Liffe on 9 July 2012.
Michiel Herkemij, CEO of D.E MASTER BLENDERS 1753 said: "We are delighted with the listing of D.E MASTER BLENDERS 1753 at NYSE Euronext. It supports our objective of being a pure play coffee and tea company, and becoming a world leader in our industry.”
“We welcome D.E MASTER BLENDERS 1753 to our market. The company is a great addition to our group of internationally strongly positioned retail companies,” Cees Vermaas, CEO of NYSE Euronext Amsterdam said. “This fourth large cap listing in three months marks the vibrancy of the Dutch market place.”
Diederik Zandstra, Head of Listings Europe of NYSE Euronext added: "D.E MASTER BLENDERS 1753 is an excellent addition to our community of large cap companies. Through our universal trading platform the company will have access to our pan-European trading community.We look forward to a long-standing partnership with D.E MASTER BLENDERS 1753 and providing the company and its shareholderswith the highest levels of service, liquidity and market quality.”
To celebrate the listing, Michiel Herkemij, CEO of D.E MASTER BLENDERS 1753 sounded the gong which denotes the opening of trading on the European markets of NYSE Euronext. He was joined by Mark Rutte, Prime Minister of the Netherlands, Jan Bennink, Chairman of the Board of Directors of D.E MASTER BLENDERS 1753, Jan Michiel Hessels, Chairman of the Board of Directors of NYSE Euronext and Cees Vermaas, CEO of NYSE Euronext Amsterdam.
About D.E MASTER BLENDERS 1753
About NYSE Euronext
Cautionary Note Regarding Forward-Looking Statements
The creation of rights and obligations in respect of financial products that are traded on the exchanges operated by NYSE Euronext’s subsidiaries shall depend solely on the applicable rules of the market operator. NYSE Euronext encourages you to reach your own opinion as to whether investments are appropriate or relevant and recommends you not to make any decisions on the basis of the information contained in this publication before checking it, as you will bear full responsibility for any use that you make of it. Persons wishing to trade products available on NYSE Euronext markets or wishing to offer such products to third parties (whether by way of admission to listing and/or trading of products, or otherwise) are advised, before doing so, to check their legal and regulatory position in the relevant territory and to understand the related risks.
NYSE Euronext has not made any recommendations regarding the merit of any company, security or other financial product or investment identified in the presentation, made any recommendation regarding the purchase or sale of any such company, security, financial product or investment, or endorsed or sponsored any company identified in the presentation. This press release is not intended to be, and shall not constitute in any way a binding or legal agreement, or impose any legal obligation or duty on NYSE Euronext or any of its affiliates.
NYSE Euronext refers to NYSE Euronext and its affiliates and references to NYSE Euronext in this publication include each and any such company as the context dictates. NYSE Euronext, New York Stock Exchange, NYSE MKT, NYSE Alternext, NYSE Arca and NYSE Liffe are trademarks of NYSE Euronext.© 2012, NYSE Euronext – All rights reserved.