Logo Design and Color Palette Reflect Organization Built to Unlock the World’s Potential
NYSE Euronext Rolls Out New Brand Identity
14 May 2012 – NYSE Euronext (NYX) today unveiled a new brand identity that underscores the company’s growing role in unlocking the potential of its global community. The new look was unveiled today across its exchanges and other locations around the world as well as online.
“Our new branding evokes an organization with both a strong vision and rich heritage, positioned to pursue our growth strategy: empowering the world’s capital market community to innovate and collaborate,” said Marisa Ricciardi, Senior Vice President and Global Head of Marketing. “NYSE Euronext has transformed dramatically over the course of the last five years, and we sought to better represent our position today and direction for the future.”
The new icon – an abstract representation of the globe – conveys the dynamism of NYSE Euronext’s markets, the connectedness of its community and the diversity of its people. Multiple color bars represent its broad array of products, geographies and cultures. The green and blue color palette reflects growth and optimism; the lighter hues convey the company’s commitment to transparency, and the bolder colors recall its storied historical role in developing the world economy.
NYSE Euronext has literally outgrown its previous icon – two portals symbolizing the merger of NYSE Group and Euronext in 2007. Development of the new logo and look began some time ago and was put on hold during the NYSE Euronext-Deutsche Börse merger discussions. Now NYSE Euronext is moving on, enabling customers to reach across oceans and asset classes, a strategy most recently articulated at the company’s Investor Day last month.
“We have always connected companies, capital and ideas,” Ricciardi added. “NYSE Euronext builds active connections across the largest, most diverse business community – powering new trading platforms, creating new products and services, and connecting the world’s most important capital markets to unlock potential throughout the world.”
The greens of the new look differentiate NYSE Euronext from the logos of other exchange groups as well as the banks and broker dealers that are both customers and competitors. It’s also a fitting choice in that NYSE Euronext is the first and only global exchange group to be carbon neutral. The new fonts – Akko, DIN and Calibri – have been selected to be more environmentally friendly, known for using little ink and paper.
The new look also reflects the vibrant energy and global composition of NYSE Euronext’s workforce. The company’s employees have a strong record of community engagement, through volunteering time and resources to charitable organizations around the world as well as working the community strategy every day through the company’s “ICE-T” values: Innovating with Purpose; Collaborating Productively; Engaging with Clients; and Thinking Broadly.
Notes to Editors
1. NYSE Euronext’s community is unrivaled in size, quality and connectedness. The company’s strategy of empowering customers to reach across oceans and asset classes is gaining traction.
2. Blog post by Marisa Ricciardi, Senior VP and Global Head of Marketing
4. NYSE Euronext timeline
5. NYSE Magazine iPad app
About NYSE Euronext
NYSE Euronext (NYX) is a leading global operator of financial markets and provider of innovative trading technologies. The company's exchanges in Europe and the United States trade equities, futures, options, fixed-income and exchange-traded products. With approximately 8,000 listed issues (excluding European Structured Products), NYSE Euronext's equities markets — the New York Stock Exchange, NYSE Euronext, NYSE MKT, NYSE Alternext and NYSE Arca — represent one-third of the worlds equities trading, the most liquidity of any global exchange group. NYSE Euronext also operates NYSE Liffe, one of the leading European derivatives businesses and the world's second-largest derivatives business by value of trading. The company offers comprehensive commercial technology, connectivity and market data products and services through NYSE Technologies. NYSE Euronext is in the S&P 500 index. For more information, please visit: http://www.nyx.com.
Cautionary Note Regarding Forward-Looking Statements
This press release may contain forward-looking statements, including forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, but are not limited to, statements concerning NYSE Euronext's plans, objectives, expectations and intentions and other statements that are not historical or current facts. Forward-looking statements are based on NYSE Euronext's current expectations and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such forward-looking statements. Factors that could cause NYSE Euronext's results to differ materially from current expectations include, but are not limited to: NYSE Euronext's ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk and U.S. and global competition, and other factors detailed in NYSE Euronext's 2011 Annual Report on Form 10-K and other periodic reports filed with the U.S. Securities and Exchange Commission or the French Autorité des Marchés Financiers. In addition, these statements are based on a number of assumptions that are subject to change. Accordingly, actual results may be materially higher or lower than those projected. The inclusion of such projections herein should not be regarded as a representation by NYSE Euronext that the projections will prove to be correct. This press release speaks only as of this date. NYSE Euronext disclaims any duty to update the information herein.