News Releases

Rosenblatt Securities Selects NYSE Technologies’ SuperFeed™ for its Global Data Feed Service
- Fast, Flexible Real-Time Data Delivery Over the SFTI®Network -
NEW YORK – Aug. 3, 2010 – NYSE Technologies, the commercial technology division of NYSE Euronext (NYX) and a world leader in microsecond feed handlers, today announced that Rosenblatt Securities, a leading institutional agency broker, has selected its SuperFeed™ market data product for its global data feed service. SuperFeed is an industrial-strength, high-performance market data ticker plant and distribution system with proven microsecond latency.  It is comprised of NYSE Technologies’ Feed Handler Suite, Data Fabric™ middleware, SFTI™ networking capabilities, and managed services.
With NYSE Technologies’ SuperFeed product, Rosenblatt can now more cost effectively offer its leading pre- and post-trade transaction cost analysis tools to customers, using data from NYSE Euronext’s diverse global exchanges, alongside data from all other major markets in the U.S., Europe and Asia.  SuperFeed provides data to Rosenblatt’s cloud-based ticker plant, allowing the firm to significantly cut the cost of data storage and boost its ability to retrieve and compute data. Rosenblatt will also use SuperFeed to power its innovative Imbalance Tracker -- a real-time, customizable view of supply and demand in individual securities around the open and close of trading.  Furthermore, Rosenblatt will access SuperFeed through NYSE Technologies’ SFTI network, giving it maximum flexibility and cutting-edge performance with outstanding reliability.

“We are pleased to offer the extraordinary low-latency and performance benefits of SuperFeed to Rosenblatt and its customers,” said Mark Schaedel, Senior Vice President, Global Market Data Products at NYSE Euronext. “NYSE Technologies’ ability to host this solution allows us to share the cost and performance benefits of scale with our customers, which greatly reduces their total cost of ownership.  With hundreds of firms already accessing global financial markets through the SFTI network, we believe their choice underscores the value of the service it delivers to our customers.”

“Our industry-leading transaction-cost analysis requires huge quantities of data delivered through high-performance, reliable systems, and we are delighted with the results we’re getting using SuperFeed,” said Richard Rosenblatt, CEO of Rosenblatt Securities.  “NYSE Technologies' solution gives us the performance and flexibility we need, while allowing us to reduce our data acquisition costs.  SuperFeed is an important component of our cloud computing technology efforts.”
NYSE Technologies’ Global Feed Handler Suite provides microsecond data transmission via the SFTI network between global markets and more than 170 high-speed direct exchange and aggregated vendor feed handlers.  NYSE Technologies’ market data solutions can be offered as fully deployed or hosted along with NYSE Technologies managed services.
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About Rosenblatt
Founded in 1979, Rosenblatt Securities is an agency-only execution boutique serving institutional investors. The firm represents customers in global equity markets, through its upstairs desks and direct access to the NYSE floor. Rosenblatt has been at the forefront of embracing automation to enhance trading efficiency and the self-sufficiency of the buy side. It was the first firm, nearly two decades ago, to provide non-NYSE members with access to the exchange’s electronic DOT system. Today, it connects customers to a vast array of exchanges and alternative trading platforms, and provides the latest sophisticated algorithmic execution tools. In addition to attaining the best possible executions for clients, the firm helps them to identify and use the best tools for when they trade on their own, and to navigate an increasingly complex equity marketplace. Rosenblatt also provides analysis of exchanges and market structure to traders and investors, as well as investment banking services to companies in the financial technology sector. More information is available at
About NYSE Technologies
A division of NYSE Euronext (NYX), NYSE Technologies provides comprehensive transaction, data and infrastructure services and managed solutions for buy-side, sell-side and exchange communities that require next-generation performance and expertise for mission critical and value-added client services. This division operates four units: the Global Connectivity unit, offering one of the world's largest, most reliable financial transaction networks connecting firms and exchanges worldwide; the Trading Solutions unit, which creates and implements high performance, end-to-end messaging software and real-time market data distribution and integration products; the Exchange Solutions unit, which provides multi-asset exchange platform services, managed services and expert consultancy; and the Global Market Data unit, which offers a broad array of global market information products covering multiple asset classes. With offices across the U.S., Europe, and Asia , NYSE Technologies' advanced integrated solutions for a wide range of services has earned the ability to power the trading operations of global financial institutions and exchanges. For additional information visit:


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