News Releases

Deep Value Selects NYSE Technologiesí SuperFeed for Global Data Feeds
-Fast, Reliable Real-Time Data Delivery Over the SFTI Network-
Dec. 7, 2009 – NYSE Technologies, the commercial technology unit of NYSE Euronext (NYX) and a world leader in microsecond feed handlers, announced that Deep Value, Inc. a developer of innovative algorithmic trading solutions, has implemented its SuperFeedTM product.  SuperFeed is NYSE Technologies’ fully-managed and hosted data ticker plant offering the extensive global market coverage of the Secure Financial Transaction Infrastructure® (SFTI®) network combined with the proven microsecond latency and unmatched flexibility of the Data Fabric middleware.
“We are proud to offer the extraordinary latency and performance benefits of SuperFeed to Deep Value and its customers,” said Mark Schaedel, Senior Vice President, Global Market Data Products, NYSE Euronext.  “NYSE Technologies’ ability to host this solution allows us to share the cost and performance benefits of scale with our clients, which provides high-performance data with greatly reduced support costs for our customers.  When combined with our SFTI network, NYSE Technologies can offer Deep Value unparalleled direct access to global markets, including NYSE Euronext’s diverse exchanges, plus data from all other major markets in U.S. and now, Europe and Asia.”
“For truly effective algorithmic trading, ensuring access to the fastest, most relevant sources of market data are imperative to the execution of our innovative trading application,” said Paul Haefele, Managing Director of Technology at Deep Value.  “The performance, low cost of operation and access to high performance normalized feeds from global markets made NYSE Technologies’ SuperFeed the clear choice.  This will allow us to further improve our services and algos to better meet the trading goals of our clients.”
Offering an advanced suite of enterprise solutions for real-time market data distribution and integration, NYSE Technologies’ Feed Handler Suite provides microsecond data transmission via the SFTI network between global markets and more than 170 high-speed direct exchange and aggregated vendor feed handlers. 
Utilizing high capacity, multi-protocol messaging middleware, NYSE Technologies offers customers the fastest, most flexible engine for maximizing trading data from around the world.  SuperFeed brings all these offerings together under one roof.  Highly adaptable and completely customizable, NYSE Technologies’ market data solutions can be offered as fully deployed, hosted, managed or on-demand services based on client requirements.
About Deep Value
Deep Value, Inc. is an innovative firm whose algorithmic trading vehicles offer top-tier performance and contribute material volumes to equity markets daily. The firm’s algorithmic lineup includes dark pool accessors, standardly-used algorithms, and a wide range of custom vehicles. The firm provides advanced execution strategies to hedge funds, proprietary trading groups, broker-dealers and institutional asset managers. Founded in 2005, the firm pioneered the pay-for- performance model in algorithmic trading and has a strong track record of innovation with other notable firsts to its credit: An “algo-of-algos” product that delivers best execution via real-time, performance-based, broker-neutral algorithmic routing; the first commercially-available platform for controlled, statistically-robust experimentation to validate and exploit high-frequency effects; and interactive algorithms that combine algorithmic sophistication with human traders’ expertise to allow a trader and an algorithm to trade in tandem with fine-grained interactions with each other. For more information, please visit

About NYSE Technologies
A division of NYSE Euronext (NYX), NYSE Technologies provides comprehensive transaction, data and infrastructure services and managed solutions for buy-side, sell-side and exchange communities that require next-generation performance and expertise for mission critical and value-added client services. This division operates four units: the Global Connectivity unit, offering one of the world's largest, most reliable financial transaction networks connecting firms and exchanges worldwide; the Trading Solutions unit, which creates and implements high performance, end-to-end messaging software and real-time market data distribution and integration products; the Exchange Solutions unit, which provides multi-asset exchange platform services, managed services and expert consultancy; and the Global Market Data unit, which offers a broad array of global market information products covering multiple asset classes. With offices across the U.S. , Europe, and Asia , NYSE Technologies' advanced integrated solutions for a wide range of services has earned the ability to power the trading operations of global financial institutions and exchanges. For additional information visit:

Cautionary Note Regarding Forward-Looking Statements
This press release may contain forward-looking statements, including forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, but are not limited to, statements concerning NYSE Euronext’s plans, objectives, expectations and intentions and other statements that are not historical or current facts. Forward-looking statements are based on NYSE Euronext’s current expectations and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such forward-looking statements. Factors that could cause NYSE Euronext’s results to differ materially from current expectations include, but are not limited to: NYSE Euronext’s ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk and U.S. and global competition, and other factors detailed in NYSE Euronext’s reference document for 2008 (“document de référence”) filed with the French Autorité des Marchés Financiers (Registered on April 28, 2009 under No. R. 09-031), 2008 Annual Report on Form 10-K and other periodic reports filed with the U.S. Securities and Exchange Commission or the French Autorité des Marchés Financiers. In addition, these statements are based on a number of assumptions that are subject to change. Accordingly, actual results may be materially higher or lower than those projected. The inclusion of such projections herein should not be regarded as a representation by NYSE Euronext that the projections will prove to be correct. This press release speaks only as of this date. NYSE Euronext disclaims any duty to update the information herein.

Contact: Eric Ryan
Phone: 212.656.2411