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Maui Land & Pineapple Company, Inc. Lists On NYSE -- Aloha Spirit Comes to the Big Board -- -- Aloha Shirts, Maui GoldŽ Pineapples and Hawaiian Leis Celebrate 1st Day of Trading --
NEW YORK , April 2, 2008 – Maui Land & Pineapple Company, Inc. today celebrated its listing and first day of trading on the New York Stock Exchange under the ticker symbol “MLP ”. In a celebration joined by NYSE Euronext CEO Duncan L. Niederauer, Maui Gold pineapples and Hawaiian leis were shared on the NYSE trading floor.

"We welcome Maui Land & Pineapple Company's decision to list on the New York Stock Exchange," said Duncan L. Niederauer, CEO, NYSE Euronext.  "For nearly one hundred years, ML&P has built an outstanding brand and reputation for quality and customer service, and has contributed greatly to the health and well-being of Maui 's economy, community and environment.  We applaud the company's success and choice of the NYSE, and look forward to providing the highest levels of market quality and service to Maui Land & Pineapple Company and its shareholders."

Maui Land & Pineapple Company, Inc. is a grower of Maui Gold pineapples and the owner/operator of Maui ’s Kapalua golf resort in Hawaii .   The company also owns the largest private conservation area in the state, Pu’u Kukui on Maui .

"Our employees have worked hard during the past 100 years to serve our customers, shareholders and the Maui community," said David C. Cole, Chairman, President and CEO of Maui Land & Pineapple Company, Inc. "Today we are proud to join with the extraordinary people at the New York Stock Exchange to bring the story of our next 100 years to the world."

Concurrent with the Kamehameha Day celebrations in Hawaii , company executives will ring the NYSE Closing Bell on June 11, 2008 .  

Photo caption:

The NYSE specialist who began NYSE trading MLP stock this morning celebrated today’s first day of trading in Maui Land & Pineapple Company with Maui Gold pineapples and Hawaiian leis on the NYSE trading floor, joined by NYSE Euronext CEO Duncan L. Niederauer.


Media contacts:

  • NYSE Euronext (New York ), Media Relations, Christiaan Brakman, 1.212.656.2094,
  • Maui Land & Pineapple Company, Inc. (Hawaii), Media Relations, Teri Gorman, 1.808.877.3857,; Joan Bennet, 1.808.531.6087, ext. 101,

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About Maui Land & Pineapple Company, Inc.

Maui Land & Pineapple Company, Inc. is committed to the integration of agriculture, natural resource management and eco-effective design principles to create and manage holistic communities.  ML&P’s vision of holistic communities is based on the traditional Hawaiian model of ahupua`a, a system of self-reliance based on the artful use of land and water resources to sustain island life indefinitely.  ML&P is a Hawai’i corporation and successor to a business organized in 1909.  Its principal operating subsidiaries are Maui Pineapple Company Ltd., a producer and marketer of Maui-grown pineapple, and Kapalua Land Company Ltd., operator of Kapalua Resort, a master-planned resort community in West Maui .

About NYSE Euronext

NYSE Euronext (NYX) operates the world’s leading and most liquid exchange group, and seeks to provide the highest levels of quality, customer choice and innovation.  Its family of exchanges, located in six countries, include the New York Stock Exchange, the world's largest cash equities market; Euronext, the Eurozone's largest cash equities market; Liffe, Europe's leading derivatives exchange by value of trading; and NYSE Arca Options, one of the fastest growing U.S. options trading platforms.  NYSE Euronext offers a diverse array of financial products and services for issuers, investors and financial institutions in cash equities, options and derivatives, ETFs, bonds, market data, and commercial technology solutions.  NYSE Euronext's nearly 4,000 listed companies represent a combined $30.5 trillion/€20.9 trillion in total global market capitalization (as of Dec. 31, 2007 ), more than four times that of any other exchange group.  NYSE Euronext's equity exchanges transact an average daily trading value of approximately $141 billion/€103 billion (as of Dec. 31, 2007 ), which represents more than one-third of the world's cash equities trading.  NYSE Euronext is part of the S&P 500 index and the only exchange operator in the S&P 100 index.  For more information, please visit


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This press release may contain forward-looking statements, including forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements include, but are not limited to, statements concerning NYSE Euronext's plans, objectives, expectations and intentions and other statements that are not historical or current facts. Forward-looking statements are based on NYSE Euronext's current expectations and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in such forward-looking statements. Factors that could cause NYSE Euronext's results to differ materially from current expectations include, but are not limited to: NYSE Euronext's ability to implement its strategic initiatives, economic, political and market conditions and fluctuations, government and industry regulation, interest rate risk and U.S. and global competition, and other factors detailed in NYSE Euronext’s reference document for 2006 ("document de référence") filed with the French Autorité des Marchés Financiers (Registered on June 6, 2007 under No. R.07-0089), 2007 Annual Report on Form 10-K and other periodic reports filed with the U.S. Securities and Exchange Commission or the French Autorité des Marchés Financiers. In addition, these statements are based on a number of assumptions that are subject to change. Accordingly, actual results may be materially higher or lower than those projected. The inclusion of such projections herein should not be regarded as a representation by NYSE Euronext that the projections will prove to be correct. This press release speaks only as of this date. NYSE Euronext disclaims any duty to update the information herein.


Contact: Christiaan Brakman
Phone: 212-656-2094