Executives from Yelp (NYSE: Yelp) and The U.S. Small Business Administration will visit the New York Stock Exchange (NYSE) on Monday, Jan. 13, 2014 to highlight a partnership to provide America’s small businesses with the information they need to successfully engage with online reviewers and tips for monitoring their online reputation
To mark the occasion, Yelp executives and SBA Assistant Administrator Fred Baldassaro will ring the NYSE Closing Bell.
This new partnership will include a series of free educational webinars and workshops around the country as well as instructional materials in an effort to help small businesses adjust to the new realities of online word-of-mouth and address the challenges and opportunities that come along with this change.
Through this partnership, SBA and Yelp will walk small business owners through the simple steps they should take to join the conversations that are happening about them on online review sites. During the educational events, business owners will also have an opportunity to learn online marketing insights from a panel of local business owner experts and reviewers from Yelp's Elite squad.
In addition to best practices for getting started, SBA and Yelp will share advice for handling critical feedback, responding to reviews, ways to generate more buzz by creating exciting promotions and monitoring customer leads.
Yelp (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden, Denmark, Norway, Finland, Singapore, Poland, Turkey, New Zealand, the Czech Republic, Brazil and Portugal. Yelp had a monthly average of 117 million unique visitors in Q3 2013*. By the end of Q3 2013, Yelpers had written more than 47 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. Yelp's mobile application was used on 11.2 million unique mobile devices on a monthly average basis during Q3 2013. For more information, please visit http://www.yelp.com/
or send an email to firstname.lastname@example.org
. (Source: Yelp)
For more than 60 years, the U.S. Small Business Administration (SBA)--an independent agency of the federal government--has maintained and strengthened the nation's economy by empowering small businesses and by assisting in the economic recovery of communities after disasters. SBA has helped millions of America’s entrepreneurs start, build and grow businesses through capital, contracting and counseling programs. SBA recognizes that small business is critical to building America's future and to helping the United States compete in today's global marketplace. Through an extensive network of field offices and partnerships with public and private organizations, SBA delivers its services to people throughout the United States, Puerto Rico, the U. S. Virgin Islands and Guam.
Monday, Jan. 13, 2014
NYSE Security Checkpoint/Tent at corner of Exchange Place and Broad Street
3:30 p.m. Media escorted into the building
4:00 p.m. The Closing Bell rings/photo ops on the trading floor
Media interested in covering the Closing Bell or arranging an interview must contact Annmarie Gioia at 212.656.5437 or email@example.com.
Photos/B-roll/Closing Bell Footage:
Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285), Getty Images (646.613.4141), Bloomberg Photo (212.617.3420) and European Press Agency (917.670.1323). B-roll of the NYSE trading floor and The Closing Bell (starting at 3:56 p.m.) will be available via Encompass 4090 (Full HD), Encompass 4009 (SD) and The Switch. Additional requests should be made through the NYSE Broadcast Center at 212.656.5483.
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