On Wednesday, June 19 Kiehl's USA President Chris Salgardo, along with Marvel Entertainment SVP and Chief Financial Officer Chris Acquaviva and Marvel Entertainment Editor Bill Rosemann, will visit the New York Stock Exchange and ring The Opening Bell® to promote Kiehl's Since 1851's latest innovation in men's skin care, Facial Fuel "Heaving Lifting." "Heaving Lifting," the most recent addition to Kiehl's Facial Fuel franchise, is a clinically-demonstrated anti-aging treatment specifically devised for men's thicker, coarser skin.
Kiehl's has partnered with Marvel Custom Solutions and enlisted Captain America for a Limited Edition Comic Book to launch its newest men's product. The 12-page story, set in Kiehl's historic New York Flagship store, delivers an action-packed adventure and is available complimentary with any Kiehl's purchase while supplies last. Captain America is also featured in Kiehl's in-store displays and Kiehls.com graphics.
Wednesday, June 19, 2013
NYSE Security Checkpoint/Tent at corner of Exchange Place and Broad Street
9:00 a.m. Media escorted into the building
9:30 a.m. The Opening Bell rings/photo ops on the trading floor
Media interested in covering the event MUST contact Judy Shaw, NYSE Euronext Global Communications & Marketing, at 212.656.4290 or firstname.lastname@example.org
Photos/B-roll/Opening Bell Footage:
Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285), Getty Images (646.613.4141), Bloomberg Photo (212.617.3420) and European Press Agency (917.670.1323). B-roll of the NYSE trading floor (starting at 9:25 a.m.) and The Opening Bell (starting at 9:29:45 a.m.) will be available via Encompass loop #4009. Media seeking footage via The Switch should contact NYSE Broadcast at 212.656.5483.
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