Media Alerts

Actress Eva Longoria, Chef Michael Symon and PepsiCo Executives Ring NYSE Opening Bell on Feb. 12 to Highlight Three Finalist Flavors in Lay’s “Do Us a Flavor” Contest

For Release: 06 Feb 13
Actress Eva Longoria and Chef Michael Symon will join Indra Nooyi, Chairman and Chief Executive Officer of PepsiCo. (NYSE: PEP); Brian Cornell, Chief Executive Officer of PepsiCo Americas Foods and Ann Mukherjee, Frito-Lay North America Chief Marketing Officer on the NYSE bell podium as they ring The Opening Bell® to highlight the three finalist flavors in the Lay's "Do Us a Flavor" contest.  Following the bell ringing, Longoria and Symon will head outside the NYSE to hand out samples of all three finalist flavors, along with Pepsi beverages.
For the first time in its history, Lay's potato chips, a popular brand from PepsiCo's Frito-Lay division, introduces three consumer-generated potato chip flavors to stores across the nation.  The three contestants behind the finalist flavors in the Lay's "Do Us A Flavor" contest, will compete for the chance to win $1 million in grand prize money or one percent of their flavor's 2013 net sales (whichever is higher). America can vote for their favorite flavor at   The winning flavor will be announced in May and will remain on store shelves after the contest is over, to help Lay's celebrate its 75th anniversary.
Interview Opportunities:
Ann Mukherjee, Frito-Lay North America Chief Marketing Officer and Chef Michael Symon, along with the creators of the three finalist flavors, will be available for interviews following the bell ringing.
Tuesday, February 12, 2013
NYSE Security Checkpoint/Tent at corner of Exchange Place and Broad Street
9:00 am            Media arrives for bell ringing
9:30 am            Opening bell rings
9:40 am            Media escorted outside
10:30 am          Media arrives for photo opps outside NYSE
10:45 am          Photo opps with Longoria and Symon
10:45 am-2 pm Free sampling of three finalist flavors and Pepsi beverages
Media interested in covering the event MUST contact Judy Shaw at 212.656.4290 or
Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285), Getty Images (646.613.4141), Bloomberg Photo (212.617.3420), European Press Agency (917.670.1323), and Insider Images. The Opening Bell (starting at 9:25 a.m.) feed is available via Encompass loop #4009. Media seeking footage via The Switch should contact NYSE Broadcast at 212.656.5483.
For photos and video of the bell ringing, connect with NYSE Euronext on Facebook (NYSE Euronext), YouTube (nysetv1), and Twitter (@NYSEEuronext), #NYSEBell.