Media Alerts

BNY Mellon Celebrates Launch of New Global Brand Campaign on Jan. 30

Chairman and CEO Gerald L. Hassel Rings The Closing BellŪ at the New York Stock Exchange

For Release: 30 Jan 13
BNY Mellon (NYSE: BK), a global leader in investment management and investment services, led by Chairman and CEO Gerald L. Hassel and other company representatives, will visit the New York Stock Exchange and ring The Closing Bell to mark the launch of BNY Mellon's new global brand campaign on Jan. 30. 
The campaign underscores the company's exceptional ability to manage and service investments globally to help its clients succeed.   Highlighting the company's capabilities as "The Investments Company for the World," the campaign emphasizes how BNY Mellon helps clients at every stage of the investment lifecycle by creating, trading, holding, managing, servicing and distributing their financial assets.  Additional information is available on
Wednesday, Jan. 30, 2013
NYSE Security Checkpoint/Tent at corner of Exchange Place and Broad Street
3:30 p.m.            Media escorted into the building
4:00 p.m.            The Closing Bell rings
Media interested in covering the bell ringing MUST contact Judy Shaw at 212.656.4290 or
Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285), Getty Images (646.613.4141), Bloomberg Photo (212.617.3420), European Press Agency (917.670.1323) and Insider Images. The Closing Bell (starting at 3:55 p.m.) feed is available via Encompass loop #4009. Media seeking footage via The Switch should contact NYSE Broadcast at 212.656.5483.
For photos and video of the bell ringing, connect with NYSE Euronext on Facebook (NYSE Euronext), Twitter (@NYSEEuronext)/Hashtag #NYSEBell and YouTube (nysetv1).  Follow BNY Mellon on Twitter @BNYMellon.
About BNY Mellon (NYSE: BK):
BNY Mellon is a global financial services company focused on helping clients manage and service their financial assets, operating in 36 countries and serving more than 100 markets. BNY Mellon is a leading provider of financial services for institutions, corporations and high-net-worth individuals, offering superior investment management and investment services through a worldwide client-focused team. It has $27.9 trillion in assets under custody and administration and $1.4 trillion in assets under management, services $11.6 trillion in outstanding debt and processes global payments averaging $1.4 trillion per day. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on or follow us on Twitter @BNYMellon.