Media Alerts

Edible Schoolyard Celebrates its National School Lunch Initiative at the NYSE

Randy Fertel, Task Force Leader New Orleans Edible Schoolyard and head of the Ruth U. Fertel Foundation Rings The Closing BellŪ
For Release: 24 Jan 13
Executives and guests of Edible Schoolyard New Orleans and NYC will visit the New York Stock Exchange (NYSE) on January 25.  To mark the occasion, Randy Fertel, Task Force Leader New Orleans Edible Schoolyard, joined by the company's management team members, will ring the NYSE Closing Bell.
Friday, January 25, 2013
NYSE Security Checkpoint/Tent at corner of Exchange Place and Broad Street
3:30 p.m.            Media escorted into the building
4:00 p.m.            The Closing Bell rings/photo ops on the trading floor
Media interested in covering the bell ringing MUST contact Judy Shaw at 212.656.4290 or or Randy Fertel at 646-660-1662 or
Photos available via Associated Press/New York (212.621.1902), Reuters America (646.223.6285), Getty Images (646.613.4141), Bloomberg Photo (212.617.3420), European Press Agency (917.670.1323), and Insider Images. The Opening BellSM (starting at 9:25 a.m.) and The Closing Bell® (starting at 3:55 p.m.) feed is available via Encompass loop #4009. Media seeking footage via The Switch should contact NYSE Broadcast at 212.656.5483.
For photos and video of the bell ringing, connect with NYSE Euronext on Facebook (NYSE Euronext), YouTube (nysetv1), and Twitter (@NYSEEuronext), #NYSEBell. 
About Edible Schoolyard:
THE DELICIOUS REVOLUTION:  What we are calling for is a revolution in public education - the Delicious Revolution. When the hearts and minds of our children are captured by a school lunch curriculum, enriched with experience in the garden, sustainability will become the lens through which they see the world.  - Alice Waters
The Edible Schoolyard New Orleans, part of a national movement of food and nutrition education, changes the way children eat, learn, and live at five FirstLine open-admissions public charter schools in New Orleans.  We teach children where food comes from, how to grow it, cook it in healthy ways, and enjoy it as part of a community.  This is life-changing information that teaches our children and their families about sustainability and our bountiful earth.
 Edible Schoolyard NYC partners with public schools to build gardens and kitchen classrooms where children can engage in hands-on learning. Our goal is to provide students with the knowledge, skills and environment required to make healthier choices and change the way they eat...for life.